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The Public Relations Industry - Overview

www.careerplayer.com — Sun, 01 Aug 2010 20:57:31 GMT

For more information about graduate jobs in PR take a look at the links to the left.

CEO - Tierney Fox

www.careerplayer.com — Sun, 25 Apr 2010 10:39:41 GMT

For more information about graduate jobs in PR take a look at the links to the left.

Director - Sally Bradford

www.careerplayer.com — Sun, 25 Apr 2010 10:20:22 GMT

For more information about graduate jobs in PR take a look at the links to the left.

PR Account Executive - Lydia Ford

www.careerplayer.com — Sun, 25 Apr 2010 10:01:26 GMT

For more information about graduate jobs in PR take a look at the links to the left.

Director - Kelly Davis

www.careerplayer.com — Sat, 24 Apr 2010 20:19:08 GMT

For more information about graduate jobs in PR take a look at the links to the left.

Senior Associate - Gillian Edwards

www.careerplayer.com — Sat, 24 Apr 2010 19:22:42 GMT

For more information about graduate jobs in PR take a look at the links to the left.

Senior Associate - Elizabeth Elegant

www.careerplayer.com — Sat, 24 Apr 2010 17:15:55 GMT

For more information about graduate jobs in PR take a look at the links to the left.

PR Guru - Max Clifford

www.careerplayer.com — Tue, 13 Apr 2010 22:21:35 GMT

For more information about graduate jobs in PR take a look at the links to the left.

Client Executive - Eamonn Collins

www.careerplayer.com — Tue, 13 Apr 2010 22:07:45 GMT

For more information about graduate jobs in PR take a look at the links to the left.

Managing Director - Chris Cartwright

www.careerplayer.com — Tue, 13 Apr 2010 21:17:48 GMT

For more information about graduate jobs in PR take a look at the links to the left.

The Media Planning and Buying Industry - Overview

www.careerplayer.com — Tue, 22 Sep 2009 16:33:06 GMT

Media is not something people are generally that familiar with as an industry. Probably because most people think it falls under advertising and indeed 10 years ago advertising and media agencies would have been in the same building.

Media is an industry which plans and buys the space where ads are going to appear. So pretty much anything you come into contact with day to day from TV, to newspapers, the radio, internet or sponsorship of your local football team is in a media person’s armoury. They work very closely with ad agencies to make sure the advertising is appearing in the right place and being seen by the right people at the right time.

Most people in Media seem to have fallen into it having originally thought about advertising as a career and then finding out about media. It’s probably a little easier on the hours front than advertising but retains the fun of being part of a creative industry.

Media is also evolving as the challenge to connect with consumers becomes ever greater, so increasingly more innovative approaches are being used which add a great deal of excitement to the job. For example, instead of recommending a TV ad you might find yourself proposing a TV series paid for by an advertiser.

One huge perk of media jobs is that all of the media owners (like ITV or the Daily Mail), fall over themselves to persuade you to place ads with them, so you get some great fully expensed jolly’s like weekend ski trips and tickets to sporting events.

Salary is similar to advertising. Media execs would start in the low twenty thousands. After 4 years you’d expect to be in the 40K region with the top management being 100K+.

To find out more about graduate jobs in media, check out the videos below:

Graduate Jobs in Media Planning

Account Director - Max Lucas

www.careerplayer.com — Fri, 09 Jan 2009 14:00:48 GMT

Media is an industry which plans and buys the space where ads are going to appear. So pretty much anything you come into contact with day to day from TV, to newspapers, the radio, internet or sponsorship of your local football team is in a media person’s armoury. They work very closely with ad agencies to make sure the advertising is appearing in the right place and being seen by the right people at the right time.

Most people in Media seem to have fallen into it having originally thought about advertising as a career and then finding out about media. It’s probably a little easier on the hours front than advertising but retains the fun of being part of a creative industry.

Media is also evolving as the challenge to connect with consumers becomes ever greater, so increasingly more innovative approaches are being used which add a great deal of excitement to the job. For example, instead of recommending a TV ad you might find yourself proposing a TV series paid for by an advertiser.

One huge perk of media jobs is that all of the media owners (like ITV or the Daily Mail), fall over themselves to persuade you to place ads with them, so you get some great fully expensed jolly’s like weekend ski trips and tickets to sporting events.

Salary is similar to advertising. Media execs would start in the low twenty thousands. After 4 years you’d expect to be in the 40K region with the top management being 100K+.

Direct Response Media Manager - Jeremy Sinton

www.careerplayer.com — Fri, 09 Jan 2009 14:00:44 GMT

Planning Director - Andrew Mortimer

www.careerplayer.com — Fri, 09 Jan 2009 14:00:40 GMT

Deputy Chairman - Tony Harris

www.careerplayer.com — Fri, 09 Jan 2009 14:00:36 GMT

Advertising is pretty easy to grasp in some ways as we’ve all grown-up consuming it. You get advertising on TV, in press, on posters, online, through your door, projected onto the houses of parliament, in the cinema and just about anywhere where people spend time.

What a lot of insiders seemed to love about the industry is that you get to combine creativity with business. So you could quite happily find yourself sat down looking at casting shots with a film director in the morning and discussing your client’s business strategy in the afternoon.

It’s a young industry with most people in their twenties or early thirties and this makes for a very fun working environment but the work is tough. Delivering large advertising campaigns is a painstaking process and as a service provider you are at your client’s mercy, so expect some long hours and weekend work. As most agencies are small businesses though (compared to their clients), they tend to be good at compensating hard work with days off.

Those looking for a career in advertising will probably want to consider the type of agency they’re interested in as they often cover different media. For example some agencies specialise in large brand campaigns which involve TV, Posters and mass media whilst others specialise in more one to one communications like direct mail. There are also digital advertising agencies and those that specialise in recruitment advertising.

Pay in advertising and the media in general is notoriously poor compared to some of the other professions such as banking, law and management consultancy. However it struck us that few people seemed to love their jobs as much as those in advertising. There aren’t many careers where a week on set with Marlene Class and Antonio Banderas is just part of the job.

At the large advertising agencies expect a starting salary of around £20-22,000. After 4 years you’ll be on about £40,000 and after 7 probably around £60,000. The senior management grade will be on approx £120,000 with the top CEOs up to £250,000. There are very few people in advertising that will earn in excess of £250,000 but one of the beauties of the industry is the ease with which you can set-up your own agency. The barrier to entry is low (all you need is a desk and computer) and it’s building (and exiting) from your own agency where the big money is found in this industry.

Managing Director - Tanya Livesey

www.careerplayer.com — Fri, 09 Jan 2009 14:00:28 GMT

Managing Partner - Paul Gardener

www.careerplayer.com — Fri, 09 Jan 2009 14:00:24 GMT

Board Account Planner - Neil Godber

www.careerplayer.com — Fri, 09 Jan 2009 14:00:20 GMT

Head of Digital Strategy - Mark Tomblin

www.careerplayer.com — Fri, 09 Jan 2009 14:00:16 GMT

Senior Planner - Lucy Howard

www.careerplayer.com — Fri, 09 Jan 2009 14:00:12 GMT

Account Manager - James Hutchinson

www.careerplayer.com — Fri, 09 Jan 2009 14:00:07 GMT

Business Director - Ida Rezvani

www.careerplayer.com — Fri, 09 Jan 2009 14:00:03 GMT

WPP Fellow - Dale Kirsop

www.careerplayer.com — Fri, 09 Jan 2009 13:59:59 GMT

Creative Team - Ben Stainlay and Brian Jefferson

www.careerplayer.com — Fri, 09 Jan 2009 13:59:55 GMT

Senior Creative Team - Dan Hubert and Amber Casey

www.careerplayer.com — Fri, 09 Jan 2009 13:59:51 GMT

The Advertising Industry - Overview

www.careerplayer.com — Fri, 09 Jan 2009 10:23:04 GMT

Graduate Jobs in Advertising

To find out more about graduate jobs in advertising, check out the videos below:

Graduate Jobs in Account Management

Graduate Jobs in Account Planning

Graduate Jobs in Media Planning