Graduate schemes only make up about 20% of grad job destinations each year - so while it might feel like the world and their dog is heading off on an all-singing, all-dancing graduate programme, it's really not the case. It's estimated that around 70-80% of all job vacancies never get advertised - so you need to get proactive! Here'a few handy hints for making sure you're in with the best chance of success with speculative applications:

> Networking is key. Building contacts in the industry you want to go into is always a good idea - click here to find out how to start your own graduate recruitment network.
 
> Research the industry. To make a good targeted speculative application, you'll need to really stand out as someone who wants to work in that field. Recruiters can spot a generic CV a mile off, so take the time to tailor your application to each company.

> Try and find a contact to address your covering letter to - 'Dear Sir/Madam' just doesn't cut it! If necessary, phone up and ask. LinkedIn can also be useful for stalking key decision makers finding out names and roles.

> Be creative - if a company isn't hiring right now, offer to do some freelance work for them or even a free trial (if you can afford to). This is a pretty standard way of getting into certain creative industries, and it'll help your name stick for when a position does come up.

> Make sure your CV is top-notch
- click here for more info on writing the perfect graduate CV.

> Don't give up! Whether you're applying for huge graduate schemes or sending your portfolio off to tiny creative agencies, you're bound to get the odd knock-back. It happens to the best of us, so pick yourself up and try somewhere else - and don't take it personally! Find out more about motivation here.

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