If only there were some recruitment campaigns like this. I bet if Exchange and Mart were on the hunt for sales graduates and ran an ad like the sketch below with a cleverly spun tagline, they could fill their positions with brilliant candidates in no time. Everyone loves a bit of self depreciation and mocking, especially our Gen Y friends who can sniff corporate BS from a mile off. And what a contrast it would make to all the seriousness in the recruitment market.