A large part of a marketers job is managing their companies overall brand and those of its products or services. As a result marketing departments often work very closely with Advertising, Event and PR agencies. The benefits of working agency side or as a marketer (client side) are hotly debated and it is quite common for people to switch between the two. From what we saw the big plus of an agency is the breadth of experience you are able to gain quite quickly by working across multiple clients. You also get to focus on the part of the communications mix you most like. The benefit of client side is that you get a much more in depth understanding of your business and a broader understanding of marketing communications. Being involved in every element of campaigns also means you’re able to have a more tangible impact on the success or failure of them.

Salaries vary quite a bit depending on the size of the company you work for but typically an entry level marketing executive would be in the low 20’s. A marketing manager would be in the £40-60K range and a Marketing Director £60K plus.