The Institute of Direct Marketing (IDM)

Founded in 1987 the IDM is internationally recognised as the leading professional body for the development of direct, data and digital marketing. The IDM itself is an educational trust and registered charity – our funds being used to educate and inspire the most talented students into the profession.

The IDM advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.

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